01
Detect
Scan textual and visual content across the channels where environmental claims appear.
Built for the new era of green claims
T.R.A.C.E
Tracking, Risk Assessment and Compliance Engine
Detect risky environmental claims, connect them to defensible evidence and govern every decision — before it becomes a compliance crisis.
Live compliance command center
WEBSITES
PDFs
PRODUCT PAGES
SOCIAL MEDIA
IMAGERY
PACKAGING
WEBSITES
PDFs
PRODUCT PAGES
SOCIAL MEDIA
IMAGERY
PACKAGING
The risk has changed
Green claims are
now a business and compliance risk.
The EU Empowering Consumers Directive restricts vague, unsupported and offset-only environmental claims. Enforcement starts across EU member states in September 2026.
4%
of annual turnover
Minimum fine benchmark in the relevant EU market.
€2M
minimum fine
When annual turnover data is unavailable.
Every team
shares the exposure
Marketing, Legal, Sustainability and suppliers need one review system.
One shared system
Detection + Evidence + Governance.
TRACE does not just find risky claims. It gives teams the proof, ownership and workflow needed to resolve them.
02
Substantiate
Link every claim to verified supporting evidence and expose the gaps that need attention.
03
Govern
Coordinate review, approval, renewal and retirement through one shared workflow.
Probe any content
Scan across formats, markets and rulebooks.
Run a focused probe on text, URLs, domains, social posts, PDFs or imagery. Set the jurisdiction, language and product context before analysis begins.
- Textual and visual detection
- EU, UK, US and Canadian jurisdictions
- Owned and competitor content
From finding to resolution
Give every claim an owner and a defensible trail.
Move findings through review, evidence collection, legal sign-off and closure. Every action stays visible to the teams responsible.
Built beyond one directive
Complete green claims coverage today. Ready for any rulebook tomorrow.
Start with the immediate EmCo challenge, then bring the standards your organization needs into the same control layer.
EU EmpCo Directive
ISO 14021
FTC Green Guides
CMA Green Claims Code
CSRD / ESRS
GHG Protocol
Reduce exposure before publication